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4 posts

marketing-analytics
Mobile Ad Attribution for Subscription Apps: SKAN 4 and AdAttributionKit

An engineering guide to connecting ad clicks to paid subscriptions under SKAN 4, AdAttributionKit, and post-ATT privacy, with event taxonomy and reconciliation.

mobile · in-app-purchase · subscriptions +1

Building CRM Systems with Event-Driven Architecture

A practical guide to implementing customer relationship management using event sourcing, CQRS, and event-driven patterns for marketing automation and consent management

event-driven · architecture · microservices +3

Notification Analytics and Performance Optimization: A/B Testing, Metrics, and Tuning at Scale1/1

Advanced analytics strategies, A/B testing frameworks, and performance optimization techniques for notification systems serving millions of users

marketing-analytics · performance · testing +3

AWS CDK Link Shortener Part 2: Core Functionality & API Development1/1

Build the redirect engine, analytics collection, and API Gateway config: performance optimizations and debugging strategies for millions of daily redirects.

aws-cdk · lambda · api-gateway +5